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Problem the Startup Attempts to Solve

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The foundation of a startup company is to identify a problem or inconvenience for potential customers. The entrepreneur then seeks to create ways to eliminate that problem. A lucrative business opportunity exists for the successful company that is able to offer an alternative or superior way to eliminate the customers’ problem. The investor should consider the viability of the solution and whether or not it is addressing an existing and widespread problem when evaluating an investment opportunity.

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