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Competitive Advantage of the Startup

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The early-stage company should be well positioned to grow faster than the market and gain a strategic toehold and market share with enduring value. This can be achieved by offering a significant competitive advantage based on superior products and services or solving the customer problem with a completely different and unique solution. A strong competitive advantage is realized through a variety of sources, including but not limited to: management, customers, competitors, marketing strategy, and research and development/intellectual property.

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